For every search, Google displays ads both on top of and to the right of search results. The ads have a brief headline, two lines of text and can include location information, phone numbers, and other information. Making your ad stand out from the crowd requires not only knowing Google’s systems, but knowing your market.
That’s why Lucenti’s Online Advertising team employs not only AdWords specialists, but professionals in your industry who know what your clients need to hear.
This the average placement of your ad. Positions one through three are displayed above at the top of the page, while four through ten are displayed to the right of the normal results. We make sure your average position keeps you at the top, making your business the first one seen by everyone.
Whenever an ad is placed alongside search results, it’s called an “impression.” Google will vary which ads get an impression based on numerous optimization factors – meaning every ad is not displayed every time. But not all ads are created equal.
The Impression Share is the percentage of times an ad is shown for the targeted searches. Lucenti’s AdWords experts know how to optimize your ads so they stay not only in top placement, but dominant the impression share market which means more new clients.