Authentic Content Writing
When you work with Lucenti, you get over a decade of experience in tried and true authentic content creation. We write our own content for every website we build because we understand exactly what that content is supposed to do (and it’s probably not what you’re thinking).
While this may seem intuitive and even in-line with the information a potential personal injury client may need, the advanced and evolving algorithms used by the spiders to combat the tactics of numerous black-hat SEO companies have turned the principle upside down. Terms that the search engine spiders rank highly are now absolute requirements even though many of them have little to do with the information readers are actually seeking. The result is a distorted “Goldielocks Zone” that purports to balance optimized keyword density and structure with user readability scores. However these metric markers are based on computer programs and not natural language speakers, and so content that is perfect for search engine spiders can be borderline unreadable for the average person.
Understanding how to create content that speaks clearly to readers while simultaneously hitting all the key components of optimized content for search engines is a specialty at Lucenti. It’s what helps our websites stay at the top of search results while maintaining premium new client conversion rates. It’s a highly developed skill that requires not only optimization specialists but professional writers working in tandem to create website content that will bring your business to the next level.
However it’s not enough to just have the information people need. Your website needs to balance the information content with an understanding that the goal is getting new clients to pick up the phone and call. If you give away all your best secrets up front then there’s nothing left for a reader to gain by calling. On the other hand, if you play your cards too close to the vest, readers may wonder whether there is anything useful on the other end of the line.
The trick is to tantalize your readers, giving them just enough information to establish your business as the go-to authority in the field and then inviting them to get in touch for information that’s not available to just anyone with an internet connection. Guiding your readers on a journey is what great content should do, and at Lucenti we’ve been on that journey so we know exactly how to write it.
At Lucenti, we keep all of our services in-house and maintain the highest level of professional quality around. We’ve seen websites with terrible content, and in fact when our founding partners were going through exactly the same issues as you are, they found themselves with websites that barely made sense. It was precisely this experience, shared among thousands upon thousands of professionals across the country, that made Lucenti place such a premium on quality content. Lucenti’s unique two-phase approach to content ensures that not only is all of our content checked and re-checked by SEO specialists, but it’s checked and re-checked by professionals in your industry to ensure accurate, user-friendly and quality content that drives conversion and puts new clients in the books.